Imran Mehmood is a Senior Lecturer at the Faculty of Management Sciences (FMS), Riphah International University, with over six years of academic experience and two and a half years of corporate-sector experience. He is a certified graphic designer and brings approximately six years of entrepreneurial experience in online branding and advertising. His multidisciplinary professional background combines academic expertise, corporate exposure, entrepreneurship, and creative communication, contributing to a distinctive perspective on management, branding, advertising, and visual communication.